Avessa’s visual identity emerges from the contrast between the ordinary and the unexpected. The name itself, which suggests the act of looking at the reverse, the other side, is translated into a graphic language marked by tension: asymmetric geometric forms that fold and transform, creating planes that evoke the idea of multiple perspectives. The identity reflects the multifaceted nature of the producer—production, curation, education, and mentorship appear as key concepts that are graphically reconfigured, just like Avessa’s projects, which adapt according to context and audience.