Graphic Design
Promotional Design
Celebrating Courage
Celebrating Courage is an initiative dedicated to inspiring, supporting, and amplifying women, using stand-up paddleboarding as a metaphor for inner strength, resilience, and social transformation. Through positive and empowering messages, the project invites women to “paddle their own wave,” taking ownership of their lives and destinies.
New York, USA
2023
The visual identity translates this purpose into a vibrant and inclusive system. The circular symbol, inspired by the sun and the radiant forms of a wheel, represents unity, shared energy, and the continuous movement of change. This graphic mark functions both as a seal of authenticity and as an identity element across different media. As a whole, Celebrating Courage’s visual identity goes beyond aesthetics: it is a graphic manifesto that translates courage into visual language, uniting optimism, social impact, and a call to action.
