Packaging Design
Luxury Stones I ETHNC
This packaging project was developed for Sweety & Co for ETHNC, a Pakistani fashion brand that has spent over a decade transforming the country’s traditional cultural attire into contemporary pieces, seamlessly blending heritage and modernity. In 2025, the brand expanded into the fragrance universe with the launch of nine lines. That's when we stepped in to craft the verbal and visual identity for each of them.
Pakistan
2024
To evoke a sense of luxury, we drew inspiration from the symbolic power of precious stones. Each fragrance was paired with a gemstone that matched its personality, and from that starting point we developed names that combined sound harmony and character: Timeless Topaz, Royal Ruby, Eternal Emerald and Onyx Obsession.
Visually, we explored the organic shapes and inner layers of these gemstones, creating illustrations with soft gradients that convey depth and refinement.
